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Tech Heads

Key findings

Make it snappy!

80%

of international IT decision makers prefer news stories in less than 150 words – UK CIOs have the greatest preference for headlines only – 29% compared to 16% in the US

Increase relevance

62%

of global CIOs want more relevant content, with French CIOs (68%) crying out the most for more targeted and the Germans least concerned (58%)

Love Google

95%

of global CIOs use SEO when making an IT purchase and Google+ beats Facebook and YouTube for information gathering

Consider all stakeholders

71%

of CIOs report to the board about IT spending, rising to almost nine in 10 in Germany (88%), but dropping down to 53% in the US (53%)

The Big Picture

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  • Disruptive CIO

    Which country has the most progressive CIOs?view >
  • IT media evolution

    How do they want to engage with the IT press?view >
  • The rise of social

    Which channels really stack up with IT leaders?view >